The video we’ve been working on has just been released.
We shot at five locations and spent many late nights editing.
At the beginning of February, it began playing on all Hawaiian Airlines flights to and from the mainland.
“Hawaii Bouldering” – A documentary-style video about the sport of bouldering in Hawaii. A Berad Studio production for Hawaiian Airlines.
You can also watch it online.
The project started with a conversation between me and my friend Brad Watanabe. He runs a video production company here in Hawaii called Berad Studio and was interested in producing a video about rock climbing for Hawaiian Skies, the in-flight video magazine for Hawaiian Airlines. The goal of the video would be to introduce bouldering to a non-climber audience and to showcase the beauty of Hawaii through this niche sport.
Brad pitched the project and got the green light. Now, all we had to do was figure out how to get this thing done. It would be the first real video project I’ve ever worked on and Brad’s first video about rock climbing. My role was to help produce the video (meaning getting all the climbers together and coordinating shoot dates) and serve as the creative director (which meant I helped developed the look of the piece, the flow of content, and feel of the video). The budget for this video was super tight so I didn’t get paid for any of this. But, I figured it would be a fun project to work on.
We learned a lot during the production of this piece and there are a ton of things that we wish we could have done differently. But overall, we’re happy with the video.
If you’re interested how the video was made, I’ve posted photos from the different shoots with notes on how the project came together.